How do you contact ant business and check on its products or services or turnover or about the people behind its success. Visit its website of course! Today the face of any organisation is its website and this is the first point of contact with existing and potential clients. It is therefore natural that great importance is given to having a website that is high on aesthetics, user-friendliness and navigability. Structuring a website is a much specialised task requiring the use of advanced tools and technologies and the professional expertise of highly trained technicians in the field.
Web design and development has made rapid strides today and constant innovations are made in this area. Most importantly, there are no standardised methods and every website has to be created keeping in mind the individual and personalised requirement of that specific business in relation to the industry or sector it is in. Since the manufacturing sector or the retail sector or ecommerce platforms have separate requirements for projecting their business to their customers, the websites too have to be devised accordingly.
What then are the recent trends in web design and development that have taken this aspect by storm?
- Responsive sites – The exponential growth in mobile phone usage means that websites should be so designed that they are equally compatible and clear on any Internet enabled device. This is regardless of the screen size and takes into account desktops and laptops, tablets and smart phones. In the dynamic and digital environments of today, people visit websites on the go from any device available to them to place orders, transact business and make payments. Not catering to this segment of population would mean heavy loss in business opportunities and conversions. Web designers are therefore now focussing on this factor and designing and developing sites in tune with this requirement. These are known as responsive sites that is, one site fits all. It is basically created with flexible grids and layouts into one direct versatile site that adjusts optimally to display content on various screen size.
- Increase in use of graphics and animations – This is a very critical trend that has made present websites very attractive, appealing and interesting for the visitors. Long drawn out text and content are being replaced by smart graphics and animations with infographics distilling content into an instantly understandable format. This is more so since a single video or a graphic is more potent than a thousand words in conveying the message of a business to clients.
One of the pioneers in the field of graphic design who is an internationally acknowledged expert in this art is Jarrod Carland. His expertise can be seen on Pinterest, Instagram, Etsy and YouTube. He started out in the international entertainment industry and quickly made a name for himself. However, Jarrod has not kept his scope of work limited to this only and has pursued a variety of creative arts in his career. In 2008, he founded Studio Jack, a creative design studio that churns out eye catching visuals and graphics across all visual mediums. For more on Jarrod Carland and Studio Jack, visit us directly.
- Internet of things (IoT) – It is a highly technical movement where non-internet-connected devices and objects are embedded with network connectivity systems such as tools and sensors that can send and receive data. These chips and sensors can be related and incorporated in anything ranging from the toaster to ACs or any other appliance for remote controlled operations. Web designers and developers may not be directly involved in the manufacture of such devices but they do have a hand in designing apps that analyse and use data transmitted from these devices.
These are only a small sample of latest technologies that are today being used in web design and development.